Call it hosting, concierge, party planning or whatever comes to mind, but taking care of the VIP coming to Las Vegas, Trent Walford is one person to make sure they are given the ultimate experience. Co-owner of the Thirty-Three Group, Trent provides entertainment to the elite through connections and real estate. Working with multiple casinos and hotels, guests get to stay and party in luxurious penthouse suites while having access to every venue in Las Vegas. Originally from Canada, Trent attended the State of Michigan with a scholarship to play ice hockey. After three years of playing, he put down his hockey stick and relocated to Los Angeles. He took Hollywood by storm where he worked for International Creative Management. He often traveled to Las Vegas to enjoy the leisurely life and finally decided to relocate where he and two other partners created the Thirty-Three Group.
A21: What enticed you to stop playing hockey and give up the life of an athlete?
TW: I was in the minors and I didn’t feel I was going to make it to the NHL. I wanted to move into business and stop traveling.
A21: Why did you move to Los Angeles verses staying in the Midwest and city like Chicago?
TW: I was married so I relocated with my wife who got me into the entertainment business.
A21: International Creative Management is huge talent and literary agency, how did you begin working there?
TW: I started off in the mail room and moved up to assistant, agent assistant then junior agent. It was around that time I wanted to start my own management company.
A21: You came to Vegas a lot before you moved here, what was the one spot you would always go to?
TW: Always went to the Palms. It was when it first opened and we use to gamble so that was always the one spot.
A21: What inspired to the move to the city and opening your own management company?
TW: It started off with a real estate investment and other opportunities kept coming up. We kept growing and now have five employees that help with everything.
A21: So I’m coming to Las Vegas and I called you up, what would could I expect you to do for me?
TW: We do everything. We do nightlife hosting, casino hosting, and everything in between. Basically anything you would need to experience we provide. We work with every type of client, individual, corporate, weddings, those coming to party and those coming to gamble.
A21: What if I was coming for a bachelorette party, what would be difference going through Thirty-Three Group verses a host at a specific nightclub?
TW: You would book your own flight, hotel, call your friend of a friend that knows a host and party at the club. We can book your flight, book your room, which we have a large volume of reservations per week so we can get 30 – 40% off the standard rate. We make your dinner reservations, show reservations, getting into the clubs, pools and anything else you need.
A21: What do you think is most important quality in dealing with clients and keeping them loyal?
TW: We are 100% based off referrals; we have done zero Internet marketing. Not only do we do everything a person needs but it comes with integrity and ethics. We have a variety of capabilities that brings us into a niche market. We do something that has never been done before that is what makes us appealing.
A21: How do you escape from taking care of everyone in the summer?
TW: I don’t unfortunately, but in August or September, I will go back to Canada to my cottage and turn off my cell phone for a week and half.
A21: What are your future plans and goals?
TW: Our database continues to grow and as well as our company. This time next year I hope to have 15 employees and a database large that would make someone want to acquire it. We are going to continue to grow in Las Vegas because of the niche market Vegas brings and we give it the personal touch.